Diamond rings have grown dramatically in popularity over the past 100 years, and they have become an engagement tradition in many parts of the world. If you want to learn a great marketing trick, do a search for the marketing campaign De Beers put forward in the early part of the 20th century. Diamonds are extremely popular, but a lot of the information you can get about them and their settings needs to come from a third party source, instead of a sales person.
Expertise is just one of the many misconceptions people often have about their engagement rings.
1. Shopping for Size not Quality
Size matters in some respects, but diamonds are about more than just being massive. While a diamond the size of a mango might be impressive, wearing it on a ring could qualify as an arm workout. The other three C’s of color, clarity and cut are also very important factors you need to consider.
2. Assuming the Sales Person is an Expert
There are a lot of areas in life where you need to find an expert. Your doctor and your plumber should be implied experts, naturally. But whereas your doctor and plumber took on a great deal of professional training to achieve these titles, an engagement ring salesperson might been delivering pizzas last week.
Your salesperson isn’t an expert, and they will all but inevitably lead you to the most expensive ring they think you’ll buy. So be sure to do your research before you walk into the store to make your purchasing decision.
3. Not Thinking About Her/What She Likes
While your soon-to-be wife might not become a princess by marrying you, she’s still a special lady. While you might expect that every woman just wants the most popular style, this isn’t true at all. No man has ever figured out “what women want,” so you have to be sure to know your woman’s preferences. She’s going to wear this ring the rest of her life, so it needs to be truly special.
4. Failing to ask About Warranties
The above is just one example of a warranty you might get. Naturally, you want to make sure an investment this large has protection. While most engagement rings have no moving parts, life still happens. If your stone falls out, a good jeweler will replace it. If some kind of damage occurs early in your ownership of the ring, your jeweler should be open to making repairs. If they aren’t, you can certainly find a jeweler who will offer you these otherwise expensive services.
5. No Research
This goes back to assuming your salesperson is an expert. If you go in there without any foreknowledge of rings, diamonds or what you want, you’ll be far more open to a slick sales pitch. If you have an eye for style and a flexible budget, you might be able to let this slide. But if you have something particular in mind, do your research first.
6. Last Minute Decisions
Again, waiting until you’re standing at the jewelry counter is the wrong time to decide what kind of ring you want. Before you even walk in the door, you need to know your budget, the cut of gem you want, and the material you want your ring to be made out of. From there, you can make a more informed decision. Don’t be afraid to make two or three trips before you commit. Treat your first visit like a first date.
7. Purchasing Non-certified Diamonds
There are a lot of reasons why a diamond can be less than what you paid for. For instance, diamonds can be mined in countries with numerous human rights issues. Additionally a conflict diamond can finance deplorable acts by warlords. As if that weren’t enough, a diamond that isn’t certified might not be a diamond at all. Zirconium and glass can look very similar to an authentic stone.
8. Assuming Most Expensive Always Means top Quality
There’s an old saying in real estate that applies equally well to jewelry: “It’s worth whatever you can get someone to pay for it.” Simply put, you can spend as much money as you want to on an engagement ring, but there’s no guarantee your ring is going to be any better than a similar one with a much lower price tag.
It’s very easy for a jeweler to make extra profit off of your ignorance. For instance, they can use inferior materials, falsify the materials used, as well as use a smaller stone or thinner setting in a ring. Also, they can charge whatever they like, and your only choice is whether or not to pay it.
As always, be informed and be empowered.
There are a lot of things most men never think about before it comes time to buy Robbins Brothers engagement rings, or otherwise. But every one of these things can become extremely important when the time is right. Know a thing or two about rings, know what your lady loves, and know what you’re interested in before you ever go into the jewelry store. When you go in there prepared to deal properly, you will come out of there with a great ring at a great price. You’ll only get once chance to do this right.